AI Insights · Timothy · October 2023
Top 5 iOS Beauty Retail Apps in Russia: Q3 2023 Performance
A detailed look at the performance of the top 5 beauty retail apps on iOS in Russia during Q3 2023, including download, revenue, and active user trends.
In the third quarter of 2023, the top 5 beauty retail apps on iOS in Russia showed varied performance trends. Here’s a detailed look at their downloads, revenue, and active user metrics.
ИЛЬ ДЕ БОТЭ косметика и духи had a notable presence in the market with consistent weekly downloads. Starting at around 5.3K downloads at the end of June, the app saw a peak in mid-August with 8.8K downloads. Active users also displayed a robust trend, peaking at 31.8K in mid-August before a gradual decline to 26K by the end of September.
Notino: profumi e cosmetici experienced a modest increase in downloads, starting with 65 and peaking at 216 in the week of August 21. The active user count started at 651 and saw a decline to 439 by the end of September.
Nykaa – Makeup/Beauty Shopping showed a steady increase in both downloads and active users. Downloads peaked at 46 in early August, while active users reached 160 around the same time before stabilizing at around 100-103 toward the end of the quarter.
Nykaa Fashion - Shopping App had a stable download trend, peaking at 39 in late July. Active users rose from 53 at the end of June to a high of 79 in late July before settling at 37 by the end of September.
IPSY: Personalized Beauty showed minimal activity in terms of downloads, with a maximum of 2 downloads in mid-July. Active users started at 70 at the end of June and saw a gradual decline, reaching 41 by the end of September.
For more detailed insights and data, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: October 2023